By  on February 16, 2018

LONDON — To every thing there is a season, says the Bible, but that no longer rings true for the runway, where brands and designers are tossing out their traditional calendars and dismissing trends as they aim to cater to a wide pool of customers and create clothes that can weather multiple seasons.

Two of the most dynamic brands in fashion — Balenciaga and Gucci — have already let go of seasonal themes and narratives, an idea pioneered by Demna Gvasalia at Vetements. That idea is only gaining momentum, with Vetements taking a stand against the speed and disposable nature of fashion and filling the windows of Harrods with old, unwanted or discarded merch that will eventually be upcycled.

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