HONG KONG – It’s been several months since DFS moved into its Venetian store, but the travel retailer is still not done celebrating the floating city.
The products underscore the best of Italian fashion, fragrances and food, DFS said. Touches of red, green and white – colors of Italy’s flag – are frequently seen in many of the items, while some brands made other Italian references. Kate Spade, for instance, created a purse shaped like a tiramisu gelato container, and Roberto Rossi added Venetian gondolier motifs to its shoes.
“For centuries, Venice has inspired generations of craftsmen with its heritage of luxury. With the opening of our first European location at T Fondaco dei Tedeschi in Venice, we wanted to create a collection that epitomizes a sense of place and captures the essence of Italy for travelers visiting DFS locations all over the world,” said Sibylle Scherer, DFS president of merchandising and consumer marketing, referring to the door debuted in September.
The retailer also will roll out a new ad campaign in March featuring British model Alex Libby (previously the face of Abercrombie & Fitch) and Hong Kong fashion blogger Cindy Ko. The two were photographed by Tom Craig exploring the streets and canals of Venice.
Hong Kong-headquartered DFS maintains a network totaling 17 airport shops and 18 downtown T Galleria stores.