MILAN — Versace announced today the appointment of Gabriella Di Carlo as its new worldwide commercial director, confirming reports in these columns. The appointment is in line with Versace’s new wholesale strategies and its efforts to streamline operations.

This story first appeared in the July 6, 2004 issue of WWD. Subscribe Today.

“I believe in this brand, which has an incredible and strong awareness around the world,” said Di Carlo in a phone interview. Di Carlo started working at the Milan-based luxury goods company on July 1.

Di Carlo, who previously served as commercial director at Bottega Veneta, and also logged 17 years at Fendi, said that Versace plans to open up more multibrand stores. “This reflects a change in the attitude of consumers, who are more confident today, and mix and match fashion labels much more,” said Di Carlo.

Di Carlo brushed off questions about Versace’s new power structure, with Allegra Beck inheriting full control of the company, and a possible public listing for the company. “Nothing is ever sure. This brand is magic and the company has a great professional structure,” said Di Carlo.

Di Carlo described the U.S. market as rosy, with the brand “right for a positioning in multibrand specialty stores and department stores.” The Versace brands are available at more than 270 points of sale in 60 countries around the world.

Daniele Ballestrazzi, the company’s interim chief executive officer, to whom Di Carlo reports, said she “will play an essential role in executing our new wholesale strategy.” This includes, as reported, merging the brand’s pre-collection and main collection to speed up delivery time and to reach the market earlier.

— Luisa Zargani