PARIS — The Princess Grace Foundation-USA has unveiled a three-year partnership with Christian Dior under which the French luxury firm will become the sole presenting sponsor for the foundation’s upcoming award galas in Los Angeles, Monaco and New York.
This story first appeared in the July 30, 2014 issue of WWD. Subscribe Today.
The events are due to be held in Beverly Hills this year, Monte Carlo in 2015 and New York City in 2016.
The gala on Oct. 8, to be attended by Prince Albert and Princess Charlene of Monaco, will mark the foundation’s return to Los Angeles after almost three decades to recognize this year’s Princess Grace Award winners and Prince Rainier III honoree, who have yet to be revealed.
Dior’s links to Monaco date back to 1956, when actress Grace Kelly wore a white satin Dior gown at a ball celebrating her engagement to Prince Rainier III of Monaco. As Princess Grace of Monaco, she would go on to wear Dior on countless occasions.
Dior wrote a new chapter in its relationship with the tiny principality by staging its resort show there last year in the presence of Prince Albert and Princess Charlene, who also hosted a resort display this year for Louis Vuitton. Both brands belong to luxury giant LVMH Moët Hennessy Louis Vuitton.
Sidney Toledano, chief executive officer of Dior, will be a cochair of the Los Angeles gala alongside his wife, Katia.
“Our partnership with the Princess Grace Foundation-USA is deeply rooted in history and mutual admiration between the princely family of Monaco and the house of Dior. We both share the same pursuit of artistic excellence and are honored to be a part of recognizing the artistry of Princess Grace Award winners in theater, dance and film,” Toledano said.
The other cochairs are Robert Iger, chairman and ceo of The Walt Disney Co., and his wife, Bloomberg Television correspondent Willow Bay, in addition to television producer Dick Wolf and his wife, philanthropist Noelle Wolf.
Supporters of the host committee include Denzel Washington and his wife, Pauletta Washington; Reese Witherspoon and her husband, Jim Toth; Mikhail Baryshnikov; Ron Burkle; Mandy Patinkin, and Cicely Tyson.
The Princess Grace Foundation-USA is a charity headquartered in New York City that was established by Prince Rainier after the death of Princess Grace in 1982 to honor her memory. It aims to identify and assist emerging talent in theater, dance and film by awarding grants in the form of scholarships, apprenticeships and fellowships. The Princess Grace Foundation-USA has bestowed awards totaling more than $10 million on close to 700 recipients.
Past winners include director Cary Fukunaga, playwright Tony Kushner and ballet dancer Gillian Murphy.