By  on November 6, 2017

Dior is making a significant retail push to bolster its 2018 cruise collection, opening a roster of pop-up shops with a tarot-card theme inspired by the Motherpeace Tarot that featured prominently in Maria Grazia Chiuri’s collection. Karen Vogel and Vicki Noble created the feminist Motherpeace tarot deck in the Seventies and Chiuri co-opted much of the imagery for her cruise collection, shown in May in the Santa Monica Mountains in California. The pop-ups and Dior flagships will be decorated with paintings and hangings with images from the cards, including the Wheel of Fortune, the Grand Priestess and the Sun. Merchandise inspired by the cards includes minaudières, Lady Dior and Dior Addict bags, silk scarves, sweaters, bomber jackets, biker jackets and shoes bearing the images from the deck in printed or hand-painted motifs.

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