NEW YORK — Walt Disney Pictures’ “Pirates of the Caribbean: Dead Man’s Chest” hits theaters July 7, and luxe choices will complement the movie – such as T-shirts and plastic lunch boxes – and will be sold at Disney’s 525 company stores around the world.

Disney Couture Jewelry and Judith Leiber will launch accessories inspired by the sequel to “Pirates of the Caribbean” that use materials such as gold and Swarovski crystals. The introduction is part of a wider effort by Disney Consumer Products, the branding division of Walt Disney Co. responsible for its apparel, footwear and accessories, to target goods to a more high-end, fashion-forward audience.

For complete coverage, see Monday’s issue of WWD.

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