ATLANTA — The DIVA Awards, held Oct. 14 at the Capital City Club downtown, honored design and retail winners in nine special occasion categories.

About 320 people attended the event, which for the first time focused on the special occasion category, an area that AmericasMart has emphasized through its “First Look” show.

The winners in the Designers category were Jovani for Prom, Landa Designs for Pageant, Maggie Sottero Bridal for Bridal, Mori Lee Bridal for Bridesmaid, Montage by Mon Cheri for Mother-of-the-Bride, Malis-Henderson for Accessories (Headpieces), Touch Ups by Benjamin Walk for Accessories (Shoes), La Femme Fashion for Special Occasion/Women and Cupid’s Collection by P.C. Mary’s Bridal for Flower Girl.

In the Retailers category, winners were Bride Beautiful in Atlanta for Retailer of the Year, Bridal; Frills ’N Fancies in Statesboro, Ga., for Retailer of the Year, Prom; Legends in Roswell, Ga., for Retailer of the Year, Special Occasion; Cinderella’s Closet in Lilburn, Ga., for Rising Star of the Year, and Bella Boutique in Knoxville, Tenn., and Sheppard Unlimited in North Myrtle Beach, S.C., for Special Retail Recognition.

This story first appeared in the October 27, 2004 issue of WWD. Subscribe Today.