NEW YORK — Just two months after acquiring a majority stake in Shu Uemura, L’Oréal is laying out its initial plans for expanding the Japanese cosmetics brand’s reach in the U.S. Along with its new four-item Depsea Therapy Moisture Recovery collection — which will bow at Neiman Marcus in April and in other doors in June — the brand has inked a new distribution deal with Neiman’s and will roll out a new counter design there later this spring. For more, see the story on Shu Uemura Plots U.S. Growth Strategy.
This story first appeared in the January 30, 2004 issue of WWD. Subscribe Today.