"Hide and Seek" for Salvatore Ferragamo by Theo Stanley

A documentary on Anna Piaggi will inaugurate the third edition of Fashion Film Festival Milano, the event focused on promoting fashion movies founded and organized by Constanza Cavalli Etro.

On Sept. 24, “Anna Piaggi: a visionary of fashion,” by director Alina Marazzi, will be screened at Milan’s Anteo theater at 7.30 p.m. The 50-minute documentary will offer a view on the life and work of the legendary fashion editor, who passed away four years ago, through the voice of relevant fashion personalities — including Manolo Blahnik, Jean Charles de Castelbajac, Stephen Jones and Rosita Missoni — as well as exclusive images from the archives of Piaggi’s husband, photographer Alfa Castaldi.

The three-day film festival will include a contest in which 180 fashion films will compete in 14 categories. For each category, there will be two prizes, for established and new talents.

In the running are a movie about Hugo Boss, directed by Elena Petitti di Roreto; Valentino and Fendi films by Virgilio Villoresi; a Kenzo movie by Jonas Lindstroem; and a film about Proenza Schouler directed by Harley Weir.

The films will be judged by a prestigious jury, including director Claudia Llosa; Tate Modern’s Andrea Lissoni; Miroslava Duma of Buro24/7; Purple Magazine’s Olivier Zahm; Emanuela Martini, director of Turin Film Festival; fashion photographer Michelangelo Di Battista; J. Walter Thompson Milano chairman and CCO Enrico Dorizza; and Vogue Italia’s Franca Sozzani.  Winners will be awarded with prizes designed by Milan-based artist Barnaba Fornasetti.

“Season after season, Fashion Film Festival Milano is growing a lot and it has really become an international event — this year we received more than 700 fashion films from both small and major brands,” said Cavalli Etro, who noted that participation in the festival is free. “I think Fashion Film Festival Milano represents a great opportunity for emerging talents to be noticed by prestigious brands and start collaborating with them.”

Fashion Film Festival Milano also teamed up with the National Film Library to present “Body&Garment,” a project outside the competition and collecting experimental Italian fashion movies directed in the Sixties and the Seventies by a range of artists, including Bruno Munari, Mario Schifano and Ugo Nespolo.

In addition, the festival and Vogue Italia selected 10 fashion movies for the “Through My Eyes” section to be unveiled during Milan’s Fashion Night Out on Tuesday.

All the movies presented at Fashion Film Festival Milano will be screened on Discovery Italy’s temporary channel until Oct. 10.

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