PARIS — The Dodo bird is extinct, but the Italian jewelry brand of the same name is alive and well.

This story first appeared in the January 22, 2007 issue of WWD. Subscribe Today.

Launched as a secondary line to Pomellato in 1994, Dodo opened its first freestanding store outside of Italy on Thursday on Paris’ tony Rue Saint-Honoré. Modeled after the eight stores in Italy, the 400-square-foot boutique combines wood, stone and water features offset by colored lights.

“We’re opening where we’ve had proof that the market understands the product,” said Francesco Minoli, chief executive officer of the brand, which is known for its animal-themed pendants that can be combined with beads and straps in silver, yellow gold and rose gold.

Prices range from $100 to $300. About 90 percent of Dodo’s business, representing an estimated $100 million in retail revenue annually, comes from Italy (the U.S. and France represent its two strongest markets internationally). There are 22 doors across the globe, mainly in multibrand jewelry boutiques, and a Dodo store is planned for New York in the next couple of years, Minoli said.

Dodo represents 35 percent of Pomellato’s sales. Late last year, Pomellato opened its first New York store on Madison Avenue, which carries the Dodo brand, as well.

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