NEW YORK — H&M is going to the dogs — literally.
This story first appeared in the January 28, 2004 issue of WWD. Subscribe Today.
The Swedish retailer has followed the likes of Gucci and launched a line of high-end fashion for dogs, inspired by the designs of the Fifties. The collection is tailored for small and medium-size dogs.
For female dogs, the line complements the spring 2004 women’s collection, which means bitches and their owners can walk down the street together in polkadot jumpers and dot-lined raincoats. Dog accessories include leashes, studded collars (although H&M didn’t offer those items for humans) and Fifties-inspired carrying bags in red and black with white polkadots. For male dogs, the line features sporty pieces such as hooded sweatshirts and retro nylon jackets with checkered linings. Items retail from $5.90 to $14.90 and are available at all H&M stores in Chicago and New York.