NEW YORK — Lingerie Americas show organizers will offer perks and distractions during what is expected to be a frenzied market week.
The show’s president, Patrice Argain, said boutique buyers will receive a complimentary gift box of 40 silver-toned bracelets to place by store cash registers as a “point-of-purchase Valentine’s gift.”
“We wanted to do something special for the buyers, recognizing that the dates of the market this season are not the most convenient,” he explained.
Gift bags for retailers will also include items from show exhibitors, including Betsey Johnson Intimates, Biatta Intimates, Coton Doux, Ginch Gonch, Kadi, Nuit Magique, So Shei and Vestiny. A complimentary breakfast, lunch, snacks and hot beverages will also be available.
Two trend workshops are planned. The Doneger Group will stage a seminar for the first time on Feb. 8 at 3:30 p.m. Doneger’s fashion director, Roseanne Morrison, will present a trend overview called “Pillow Talk.” A second seminar called “Successful Retailing by the Numbers,” will be presented by Alan Thurgood, president of Ensign Systems, and Ken Stewart, president of Sensible Business Systems. It is scheduled for the same day at 4:30 p.m. Both seminars will be staged on the lower level of the Altman Building.
Trends at the show are likely to include:
- Lots of lounge looks that double as active or casual sportswear.
- Dual-purpose daywear items that can be worn as sleepwear.
- Cuddly, spa-inspired robes.
- Highly embellished, sexy looking bra and panty sets in European laces and embroideries.
Two other presentations will include “Shop Scouting Worldwide,” a video featuring innovative distribution concepts and new store openings, which will be hosted by The Best of Intima Magazine, and “The Best Shop Awards.” Both events will take place in the Best of Intima Magazine Lounge.
Visitors can also take a breather in the Wear Canada Lounge located in the lobby of the Metropolitan Pavilion, where a wealth of information will be available on Canadian innerwear brands.
And there will be a Las Vegas-inspired cocktail party on Feb. 7 in the Altman Building restaurant, from 6 to 8 p.m. A prelude to the first Lingerie Americas Las Vegas trade fair, which is scheduled Aug. 27 to 29, the festivities here will feature casino tables, and what show organizers called “special entertainment.”