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MILAN — It all started with beer. When Dean and Dan Caten, the twin designers behind DSquared, decided to try their hand at women’s lingerie, it was partly due to the unexpected success of their men’s underwear, especially the briefs that had “I Love Beer” written across the front.

“We sold 2,000 pieces, and girls were among our best clients,” Dan Caten explained.

With hardly a frill in sight, the women’s collection is a funky female rendition of guys’ boxers and briefs, engineered to peek out from those superlow-rise bottoms. The line, which debuts for spring 2005, consists of panties and tank tops made from superfine cotton or viscose jersey, at times worked with a seamless technique. Most pieces are white with green and red borders and hand-distressed to fray the edges slightly. Some pieces still on the drawing board will feature sexy — even dirty — messages that the duo is still in the process of formulating.

Manufactured in-house for the time being, the collection will be sold initially in 400 stores worldwide where the brand is already established. Wholesale prices range from $30 to $42.

“We’re easing into this sector, and once we’ve tested it, we’ll look for a manufacturing partner,” said Dan Caten.

— Alessandra Ilari

This story first appeared in the September 20, 2004 issue of WWD. Subscribe Today.

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