By  on July 16, 2019

It’s a nine-digit business opportunity in the making, but up until now, the mainstream apparel industry has largely ignored the potential of e-sportswear. That’s the clothing worn by players and teams involved in online gaming, competing in digital games like League of Legends, World of Warcraft and Fortnite online.

“Who will be the Off-White of gaming?” Jens Hilgers, one of the founders of ESL, the world’s largest e-sports company, asked at the recent FashionTech conference in Berlin. “The fashion industry is late to this sector. They have tried to put e-sports into a box, but that’s the wrong thing to do.”

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