New York — Terri Eagle has been named president and chief executive officer at fine jewelry firm John Hardy, a new post.

This confirms a WWD report on Friday.

For the past seven years, Eagle has been chief operating officer of competitor David Yurman, the fine jewelry firm.

At Hardy, Eagle will assume some of the responsibilities formerly handled by Meeling Wong, who headed sales and marketing, and who resigned in April. Neither Eagle nor John Hardy was available for comment Friday.

Known in the industry as David Yurman’s right-hand woman, Eagle headed the company’s retail operation and was instrumental in rolling out Yurman boutiques across the country. Currently there are five Yurman stores, one of which operates as a boutique inside London Jewelers in Manhasset, N.Y. She also has an extensive background in the luxury sector, having held posts at Montblanc and L’Oréal.

Although Hardy’s business is primarily women’s sterling silver jewelry, it also offers an extensive jewelry collection for men and children, as well as home products. In 2003, Hardy launched a couture jewelry line called Cinta. Hardy’s collections are distributed in specialty and independent jewelry stores such as Neiman Marcus and Saks Fifth Avenue. Its business operations are split between Bali, where the jewelry is manufactured, and New York.

Presently, Hardy has no retail stores, but industry executives believe Eagle was hired to develop that part of the business.

“I have a feeling he’s opening stores and needed Terri to do it,” said Lauren Kulchinsky, buyer and vice president at Mayfair Diamonds & Fine Jewelry, a four-unit operation based in Woodbury,  N.Y. “I think the reason Hardy went after her is because he wants to do something different. Yurman’s going to be fine; he’s at a point in his career where nothing can shake him.”

Eagle’s successor at Yurman hasn’t been named yet.

Well known in the jewelry industry, Hardy has sought to raise its brand profile among consumers in recent years. The company will launch a print advertising campaign this fall that features Hardy, his wife, Cynthia, and two young daughters looking ethereal in India. The ads will run in magazines such as Vogue, W, Vanity Fair, Elle and Architectural Digest. (Vogue, W, Vanity Fair and Architectural Digest, like WWD, are owned by Advance Publications Inc.)

This story first appeared in the June 20, 2005 issue of WWD. Subscribe Today.

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