In Copenhagen, the weather is consistently chilly — heightening the importance of one’s outerwear.
Tired of the minimalistic jackets that blanketed Copenhagen’s bike paths and metro stops, school friends Cathrine Saks and Barbara Potts set out to shake up the “same old black coat” that beleaguered their friends’ closets. They established Saks Potts in 2014 with a range of gumball-colored, fur-trimmed jackets that are equally ladylike and irreverent.
True to its mission, the brand’s 25-year-old designers have played an important role in Copenhagen’s “Scandi 2.0” movement — a new wave of talent creating bright, whimsical designs that challenge Scandinavia’s reputation for bleak minimalism.
Over the last 10 seasons, Saks Potts has expanded its purview to offer ready-to-wear, handbags and hosiery — all of it becoming influencer catnip. The brand’s products cover a wide base of price points: While its furs hit the aspirational end of the spectrum at $756 to $9,848, young fans can also dabble in printed stretch pants ($150) or tights bearing the company’s logo ($75) — the latter of which have become an “It” accessory for the Instagram set, so opaque that they are often worn in lieu of pants.
A fox-trimmed leather trench coat style that has been spotted on Cardi B., Kendall Jenner and Alexa Chung is now prominently stocked at retailers including Matchesfashion.com and Joyce. Bergdorf Goodman recently displayed a Saks Potts cloak in its legendary Fifth Avenue windows.
Contrary to an industry-wide trend to ban fur, Saks Potts has actually attracted Millennial consumers for its take on the material, ethically sourced with pelts from the Danish supplier Kopenhagen Fur. Careful not to exclude those with vegan wardrobe ambitions, Saks Potts will introduce a range of fur-free puffer jackets as part of its spring 2019 collection.