LOS ANGELES — The ENK International’s West Coast event, Brighte, plans to expand to Las Vegas from Los Angeles, heating up the gambling mecca’s crowded trade-show circuit.?
This story first appeared in the September 24, 2004 issue of WWD. Subscribe Today.
ENK, the New York-based organizer of Fashion Coterie, Intermezzo, Accessories Circuit, Children’s Club and Sole Commerce, intends to stage biannual Brighte shows focusing on contemporary lines beginning in February to coincide with MAGIC International.
The event will feature denim and T-shirts, along with lifestyle clothing, loungewear, accessories, shoes and spa items. The show, whose exact location will be set soon, will reach a new retail customer, said ENK president Elyse Kroll.
“We don’t see them in New York and we don’t see many of them in L.A.,” she said.
Lured by the growing importance of the West Coast market and the success of the contemporary-focused Designers & Agents show, Brighte started in L.A. for the fall 2003 market and has attracted vendors from both coasts, including A.B.S. by Allen Schwartz, Ana Capri, Follow Your Bliss and 7 Slade. The show ups the style ante with a vivid yellow and white color scheme, tray-passed hors d’oeuvres and lounge seating. It attracted about 62 exhibitors and 1,500 people in August.
Brighte is not the first event seeking to piggyback on the coattails of MAGIC, which attracts about 90,000 people. In the last four years, a number of splinter shows have joined the Las Vegas party, including Pool, ISAM and ASAP. Some hit their stride quickly. Pool, known for its indie designers and laid-back atmosphere where lines simply display clothing on racks, grew to 400 exhibitors at its most recent incarnation at the Mandalay Bay Convention Center.
MAGIC officials declined to comment.
For now, Kroll said she doesn’t plan to poach vendors from MAGIC or Pool, and is trying to spread the message about the new event. “If they want to participate on a different level, then they will step up to the plate,” she said.