LONDON – Erdem Moralioglu has been named the winner of the first British Fashion Council/Vogue Designer Fashion Fund prize.

Moralioglu, whose label Erdem is known for its elegant, feminine dresses adorned with digital prints, will receive as his prize 200,000 pounds, or $301,000 at current exchange, to support his business, along with access to industry mentors.

The BFC said the mentoring program is “tailored specifically to assist [Moralioglu] in achieving his business goals for the next twelve months, with the aspiration that the network developed during this year will endure throughout his career.”

Moralioglu was short-listed for the fund – open to U.K.-based designers with established businesses – alongside the labels Angel Jackson, Christopher Kane, Clements Ribeiro, E. Tautz, Marios Schwab, Nicholas Kirkwood, and Richard Nicoll.

The BFC said Moralioglu’s business was singled out thanks to its “strong design signature and clear vision for the immediate development and growth of his business.” Moralioglu said in the statement: “It is an honor. The prize will help us to take our business to the next level.

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