NEW YORK — Gena Davis has been named vice president, retail operations at Escada (USA) Inc. She succeeds Paul Lechlinski, who left in June.

Davis will be responsible for the overall sales and operations of Escada’s 17 full-price boutiques and 12 outlet stores in the U.S., including management of in-store personnel, store renovations and openings. She reports to Lawrence C. DeParis, president and chief operating officer of Escada (USA) Inc.

Most recently, Davis was vice president of operations at Dolce & Gabbana U.S.A. Inc. from February 2002 to March 2004. Earlier, she held management posts in corporate retail operations at Calvin Klein Inc., Giorgio Armani Corp., Polo Ralph Lauren Corp. and Tommy Hilfiger U.S.A. Inc., among others.

This story first appeared in the October 27, 2004 issue of WWD. Subscribe Today.