BERLIN — While some would say a good complexion is worth its weight in gold, cosmetics entrepreneur Julius Eulberg has taken the notion one step further with his new skin care line, called Julisis, incorporating gold and silver.
Made up of a Gold Day Elexir and Silver Night Elexir, the Julisis range has been inspired by the alchemist and physician Paracelsus. In the early 16th century, Paracelsus was famous (and infamous) all over Europe for his alchemical studies of the relation and interaction between the elements, plants and planetary influences. Julisis’ name also nods to the patron saint of the alchemist, Isis, often depicted with a symbol of eternal life and celebrated as a powerful and magical healer who could cure body, mind and spirit.
The Gold Day Elexir, which retails at $229, or 186 euros, contains pure essence of liquid gold (aurum potabile) and red ruby to moisturize and protect the skin against the elements. Gold corresponds to the sun, Eulberg said, and therefore consumers are instructed to begin use on Sunday morning. The white-and-gold box containing the shimmering, golden liquid offers the following information on gold’s synergies according to Paracelsus, such as its chakra, crystal structure and ionic energy.
The Silver Night Elexir, which retails at $214, or 174 euros, combines colloidal silver and the essence of white pearls to intensify the detoxification process, and is said to relax and refine the skin’s appearance. Corresponding to the moon, treatment with this peach-colored liquid in a silver and white box is to begin on Monday night. Silver’s Paracelsus synergies are also presented on the box. For example, its chakra is sexual and crystal structure, cubic.
Produced in Germany and Italy, the Julisis Elexirs also contain natural plant extracts. These and the precious metal essences — which are distilled by an alchemist — are products of the “spagyric” method in which “things are taken apart and put together in a new way,” Eulberg explained. “It takes two months to get gold in this form.”
More at home in a Tolkien saga than the present-day world, the spagyric process requires that the essences, after distillation, be stored for five days in a glass big enough to contain the average amount of blood in the human body, Eulberg said. It’s stirred to the left 34 times in the morning until the sun comes up, and after sunset, 20 times to the right. Then it’s kept in an octagonal room at a temperature of 98.6 degrees Fahrenheit, or normal body temperature.
“There are no chemicals, colorings, emulsifiers, silicones, animal products or synthetic preservatives contained [in Julisis] at all. It’s so pure you could drink it,” declared Eulberg, though the prescribed use is one to two drops applied to a moistened face and neck after cleansing. “One sees a difference immediately, which isn’t normally the case with natural products,” he claimed. And given its elegant packaging, Julisis helps close the gap of products typically found in a bio-supermarket or a regular cosmetics store.
One will find Julisis in a select range of beauty doors. It was just launched at Breathe in Berlin and Hamburger Hof Parfumerie in Hamburg, and is also available through the Julisis.com Web site. Eulberg is in talks with Joyce Hong Kong and received a “healthy” order from Beautyhabit.com in the U.S. Eulberg said he aims to place Julisis in 50 international doors this year. He wouldn’t divulge sales goals, but industry sources said the exclusive range could generate $615,000, or 500,000 euros, its first year.
Product expansion is in the works, including an eye cream made with essence of diamonds.
Eulberg, a fashion veteran and now beauty activist for more than 15 years, said he’s always been interested in natural and healing plants. He is the founder of Eulberg Essentials, a prestige retail and mail order operation, as well as Aroma Company, which distributes fine fragrances and skin care. He also formulated Jules and Jane and Kirna Zabête fragrances, and is working on a 16-unit spa-distribution line for Sphatika, which will be accompanied by three “healing” musical CDs by a shaman from the Mexican Huichol Indian tribe.