If all the world’s a stage, then trade shows are the uber stages for the apparel, jewelry, lingerie, accessories and optical industries. When exhibitors set up their wares and the throngs of buyers arrive, it’s lights, camera and action. The shows go on, year after year, in spite of global economic concerns, and even wars and epidemics. Despite the difficult conditions of the past year, many fairs moved into expansion mode. Cpd man-woman continues to morph into a megafair. After integrating men’s last summer, it’s adding sport fashion and children’s wear to its offerings of women’s, juniors, bridal and cocktail, accessories and fabrics. Ispo, the active sportswear fair at the new Munich fairgrounds is bringing in more “A” brands in an effort to become “a real launch platform for new products,” according to an organizer.
1) BASELWORK JEWELRY AND WATCH FAIR, BASEL
Number of exhibitors: 2,161
Next show: April 15-22, Basel Exhibition Halls, Exhibitions Square, Basel
Europe’s largest watch and jewelry show is an industry must, drawing not only the world’s leading retailers, but also attracting avid watch collectors hunting for the newest models from names like Chopard, Corum, Rolex and Omega. Financial analysts also visit to gauge performance forecasts on the strength of the collections featured at the fair.
2) CPD WOMAN-MAN, DUSSELDORF
Number of exhibitors: 2,000
Next show: Feb. 1-3, Düsseldorf fairgrounds and Fashion Houses I and II, Düsseldorf
Cpd Woman-Man includes Cpd Fabrics and Cpd Global Fashion. A department store fashion fair, Cpd has continued to evolve into an all classifications platform for the German and international fashion market. Both the show’s spatial and organizational structure is being tightened for February, with segments separated into women’s wear, men’s wear and lifestyle-casual-sports. Aisle space will be reduced, walkways between halls shortened and exhibitors more effectively grouped to help buyers navigate the sprawling exhibition.
3) LINEAPELLE, BOLOGNA
Number of exhibitors: 1,530
Next show: April 27-29, Bologna Fairgrounds
Held twice a year, Lineapelle with its 160,000-square-foot exhibition space is one of the leading international fairs for the leather tanning industry, featuring leather, accessories, components and synthetics. The fair is divided into the following categories: tanneries, with 647 companies exhibiting in the most recent show; accessories and components, 664 exhibitors, and synthetics, 178 exhibitors. A special section dedicated to designers had 16 exhibitors at the last Lineapelle.
4) ISPO INTERNATIONAL FAIR FOR SPORTING GOODS AND SPORTS FASHION, MUNICH
Number of exhibitors: 1,500
Next show: Feb. 1-4, New Munich Fairgrounds at the former Riem Airport, Munich
ISPO International Fair for Sporting Goods and Sports Fashion and Ispovision includes all sectors of the active sportswear industry. ISPO is organized in separate sports communities such as skiing, running, board sports or fitness. For fall, ISPO will launch a new event: Ispovision. Tagged as “the first stand-alone trade show for sports-inspired fashion companies,” Ispovision is expected to showcase about 40 to 50 brands that are either sailing, winter sports, wellness and fitness or streetwear inspired.
5) MICAM, MILAN
Number of exhibitors: 1,299
Next show: March 20-23, Milan Fairgrounds
With over 2,000 collections expected for spring-summer 2004, 175,000 square feet of exhibition space and 35,000 visitors, Micam emerges as a leading trade show for the footwear industry. At Micam buyers have the opportunity of seeing the widest range of footwear within a showcase that features the most prestigious Italian and international fashion houses. At the same time Italian and foreign designers show their new collections.
6) PRET A PORTER, PARIS
Number of exhibitors: 1,230 exhibitors
Next show: Jan. 23-26, Porte de Versaille, Paris.
Prêt à Porter is France’s biggest apparel show and includes accessories exhibitors. The Prêt à Porter has burnished its image in recent seasons under new management led by Jean-Pierre Mocho. Stands have been upgraded, more fashion has been injected, and the show has become more international in terms of visitors and exhibitors.
7) MIDO, MILAN
Number of exhibitors: 1,118
Next show: May 7-9, Milan Fairgrounds.
Mido is the International Exhibition of Optics, Optometry and Ophthalmology that has been held yearly in Milan since 1970. Mido is the place where fashion meets technology and is applied to eyewear. The show features international eyewear production, sunglasses, prescription frames, lenses, contact lenses, machinery and components. At the last installment, 36,000 visitors roamed the154,000-square-foot exhibition space. Mido Trend — the more innovative Mido section — exhibited 2 million eyewear models and about 1,500 brands.
8) SILMO, PARIS
Number of exhibitors: 980
Next show: Oct. 22-25, Porte de Versaille, Paris.
On the heels of its Italian counterpart, Silmo, the international optical and eyewear trade show held at the Porte de Versaille in Paris, provides the latest looks in sunglasses and optical wear. The show covers a number of disciplines including optics, eyewear, machinery, optical equipment and new technologies. A section of the show called “The Village” provides an upmarket and high-fashion image. Key launches such as the recent Boucheron eyewear line are unveiled here. This year, organizers cited a record attendance of 40,488, up from 37,716 the previous year.
9) LYON, MODE CITY
Number of exhibitors: 977
Next Show: Sept. 4-6, Parc des Expositions Eurexpo Lyon
Lyon Mode City is Europe’s preeminent lingerie show. This venue for intimate apparel and swimwear has never rested on its laurels. For the upcoming edition, the spotlight will be on fashion as the runway show is upgraded and new American exhibitors, such as DKNY, arrive for the first time.
10) SIMM, MADRID
Number of exhibitors: 847
Next Show: Feb. 13-16, Juan Carlos I Fairgrounds, Madrid
La Semana Internacional de la Moda de Madrid, commonly known as SIMM, is Madrid’s International Fashion Week. Held twice-yearly it’s Spain’s largest apparel fair. At the upcoming February edition, SIMM will include a new innerwear category and men’s wear will make an appearance for the second time. At the most recent show, in August, attendance rose 10.2 percent over the previous year, to 25,569.
SOURCE: TRADE SHOW DATA