Bebe Stores, Inc. has tapped actress Eva Longoria to be the face of its BEBE SPORT active apparel brand.

Mischa Barton, who has been the face of the company’s bebe contemporary brand since early 2006, will continue her role as spokeswoman through spring 2007.

The company declined to disclose the terms of its two-year deal with Longoria, but it marks its first-ever advertising campaign for BEBE SPORT, which launched in 2003 and has grown to 48 branded stores in less than four years.

For complete coverage see tomorrow’s issue of WWD.

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