PARIS — With autumn around the corner, Acne Studios has collaborated on a one-off unisex capsule with Swedish outdoor brand Fjällräven — including a camo sleeping bag.
The hook-up marks the first time Fjällräven has agreed to a brand tinkering with its classics. That includes its Expedition technical down jacket, revisited with fake fur trims and reflective patches, and signature Kånken backpack, including a new version that can be turned into a messenger bag and a mini Kånken clutch.
Housing 11 clothing items plus accessories in a range of colors, the collection will launch on Sept. 6 in all Acne Studios stores and on the brand’s Web site, as well as at fjallraven.com and a selection of Fjällräven stores in the following cities: Amsterdam, Hong Kong, Oslo, New York and Toronto.
Henrik Andersson, head of innovation and design at Fjällräven, said that what drew him to the project was the mix of their shared traits and differences. They’re both Swedish brands that have gone global, and are both “a bit stubborn, and we both share a relentless attention to detail,” he said. “While Acne Studios is very much about the artistic expression, we are all about functional products for the outdoors, with a goal to bring people closer to nature. This has been a good base for a dynamic collaboration.”
Acne Studios creative director Jonny Johansson, who “grew up with Fjällräven,” said he wanted to “share our love for Fjällräven with the world.”
For each piece, the designer dissected it, studied its construction, retained its significant features and “brought Fjällräven into the world of Acne Studios,” with revised fits and features. Items in the playful collection include technical trousers with unzippable legs, T-shirts with images of hiking scenes, and vivid outdoor caps. Prices go from 130 euros to 1,100 euros.
Also a symbol of their mutual admiration and shared Swedishness, the brands swapped fonts for the line’s patch logo. The garments are printed with a text further explaining the relationship between the two brands.
American environmental activist and hip-hop artist Xiuhtezcatl Martinez fronts the campaign.
Fjällräven, which means “arctic fox” in Swedish, began in the Fifties when founder Ake Nordin decided to build a better backpack. He did so using a wooden frame. As people started spending more time in nature, the need for durable, weather-resistant clothing arose and Fjällräven answered the call with G-1000 Eco fabrics and zippered ventilation.
Stockholm-based Acne Studios, since launching in 1996, has only ever collaborated with one fashion brand: Lanvin. The brand has also collaborated on some special projects with artists including Peter Schlesinger, Jack Pierson and Hilma af Klint, as well as retailer Liberty of London in 2014.