By  on January 16, 2019

LONDON — British brand J&M Davidson has named Katie Hillier creative director, with her first collection set for fall 2019, WWD has learned. Hillier will be part of a new creative collective at the brand, which has traditionally been known for its leather accessories and is owned by the Japanese luxury group Yagi Tsusho.

Hillier’s first collection will be a full product range that includes ready-to-wear and accessories, and her appointment forms part of a strategic growth plan led by Shingo Takahashi, chief executive officer of J&M Davidson. The brand is repositioning itself in the accessible luxury sector, with an emphasis on craftsmanship, fabrication and process, as well as design.

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