By  on April 18, 2018

LONDON — An experimental concept shop that’s set to open in London’s Belgravia next month is channeling the multiple zeitgeists sweeping through fashion and design: Experiential retail, the sharing economy, sustainability — and community.

The store, called 50m, will launch with 10 emerging labels on May 24 at the Eccleston Yards development near Victoria Station, WWD has learned.

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