NEW YORK — Extracts, the trade show for aromatherapy, fragrance and personal care, kicks off today at the Jacob K. Javits Center. This spring’s effort, which runs through the weekend and ends Monday at 4 p.m., is expecting 250 exhibitors and 3,000 retailer attendees from all over the world.
This story first appeared in the March 28, 2003 issue of WWD. Subscribe Today.
In the spirit of keeping the biannual show fresh and new, Extracts for the first time is featuring on-site spa services for show attendees. Services include an oxygen bar, a manicure station, a tea station, a beauty bar for makeovers and a massage station. The tea and beauty bars are complimentary; other services start at $10.
Also new are four educational seminars, running today and Sunday. One of today’s seminars discusses custom blending as a way of boosting sales; the other presents well-being and lifestyle trends. Sunday also has two seminars, one that teaches attendees how to market to consumers over 50 years old; the other discusses the importance of inner-wellness, called “Wellness & Beauty from the Inside Out.”
Nancy Trent, owner of public relations firm Nancy Trent & Co. Inc., is the organizer of the inner-wellness seminar and believes teaching retailers how to find and sell health and beauty products that appeal to increasingly educated, health-conscious consumers is an important part of growing business today.
“I think with these stressful times people need relief. To minimize the devastation of stress, you need to give yourself a break and spa products are an excellent way to do that,” Trent said.
Elizabeth Murphy, show director for Extracts, said the seminars are very well attended so a lot of thought goes into planning each topic. “The Extracts audience is a very educated audience so we try to figure out what will be useful for them,” Murphy said.
All seminars are $35 in advance and $45 at the door, except for Trent’s inner-wellness seminar, which costs $40 in advance and $50 on-site.