A platinum and diamond ring with blue enamel.

Faberge, the 163-year-old company best known for its gold, enamel and precious stone-encrusted Easter eggs, has launched two limited-edition jewelry collections.<BR><BR>The first is a bridal line to premiere next week at the Couture, Signature Salons...

Faberge, the 163-year-old company best known for its gold, enamel and precious stone-encrusted Easter eggs, has launched two limited-edition jewelry collections.

The first is a bridal line to premiere next week at the Couture, Signature Salons by Couture and JCK trade shows in Las Vegas.

The collection consists of five styles that incorporate the German jeweler’s signature enamel detailing, mostly employing guilloche, in which translucent enamels are fused over a recessed design in precious metal with geometric patterns incised into the gold base. The technique dates back to the 12th century and is rarely used by jewelers who typically paint on the lacquer.

Many of the engagement rings feature an egg motif, referencing Faberge’s signature objects of art that were favored by the 17th-century czars of Russia and European royalty and continue to be made in limited numbers, selling for upward of $100,000.

“We had the demand for bridal jewelry,” said Marcus O. Mohr, president of Victor Mayer GmbH & Co., which owns Faberge. “Faberge did engagement rings in the 1900s.”

Continuing in the tradition of the company, one ring in platinum has modern lines and a four-prong setting with the underside of the stone set in a royal blue enamel cup. Another in yellow gold has two ribbons of orange enamel on either side with swirling gold-leaf insets. Retail prices for the bridal collection start from $5,000 and go as high as $160,000.

The second line is an addition to the Signature Collection, which is a youthful direction for the brand. Launched at the BaselWorld Watch & Jewelry Show in Basel, Switzerland, last month, and coming soon to the U.S., it features miniature jeweled and brightly colored enamel egg pendants with easy-to-use hinges that invite consumers to create their own combinations in charm bracelets and necklaces. A standout is a bracelet with more than 50 pastel-hued egg charms in yellow gold. Charm bracelets start at $4,000 retail.

Faberge jewelry is sold in 40 countries. The company looks to soon expand distribution into China and Taiwan.

This story first appeared in the May 23, 2005 issue of WWD. Subscribe Today.

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