Alexander McQueen delivered a one-two punch for fall when he took inspiration from boxing for his designer collection and his collaboration with Puma. Pugilism is having a cultural moment, thanks to “The Wrestler,” “Tyson” and “Ultimate Fighting,” not to mention the weekly fights on HBO. For traditional athleticwear brands, the powerful and masculine look of old-school gym training allows them to reference their heritage while constantly developing technology for maximum performance. Today’s athleticwear frequently features sun protection, water repellency, odor resistance, ventilation, temperature regulation and muscle support. Rocky Balboa would be impressed.
MODEL: BLAKE/DNA; HAIR AND MAKEUP BY RYAN TANIGUCHI FOR TRESEMME; FASHION ASSISTANT: LUIS CAMPUZANO