MILAN — When Pineider, the historic Italian paper and pen company, asked Rebecca Moses to create a lifestyle collection for the centuries-old brand, the designer wanted to do much more than just flatware and cashmere throws. She wanted to translate the art of writing into the art of living, and she succeeded this week when the new Pineider flagship was unveiled here.

This story first appeared in the October 2, 2002 issue of WWD. Subscribe Today.

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