By  on January 8, 2020

In the 2010s, clothing and accessories were made to be seen on palm-size screens. Fashions of the selfie era were exaggerated enough to suggest a kind of stage dressing, with colors, prints, silhouettes and embellishments so amplified one might think they were to be seen from a theater nosebleed seat — and yet it was all for Instagram. From golfball-size statement earrings to contour makeup (a tactic long employed by stage performers), dressing for a night out was more about an outfit’s virtual afterlife than the physical experience of wearing it.

But at the decade’s tail end, designers began to think up a new vision for the start of 2020. With the swing of a pendulum, brands suddenly championed looks contrary to those embraced in the earlier decade. Minimalism, an emphasis on quality and a new kind of restraint entered the spotlight — not only in fashion, but also in consumption at large.

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