By  on January 4, 2018

Linger a little too long in a store and loss prevention may get a bit suspicious. Wander aimlessly in a hotel lobby or rest your feet atop a coffee table staring aimlessly out the window? No problem.

As the competitive landscape has demanded new skill sets from brands and the delivery of experiential and immersive retail — whatever that may mean — marketers these days are increasingly taking their cues from the hospitality industry. More specifically, hotels offer everything from inspiration on service in a store or retail center to some companies embarking on far more ambitious projects, such as their own boutique hotels for the ultimate in brand immersion.

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