THE NEXT BIG TARGET: Could Proenza Schouler’s Jack McCollough and Lazaro Hernandez be Target’s next design stars? The fashion duo is said to have held talks with the Minneapolis-based chain about creating an exclusive lower-priced line. A deal could still be months away, but if it came to fruition, McCollough and Hernandez would follow in the footsteps of designers such as Isaac Mizrahi and Cynthia Rowley and labels such as Fiorucci. The Proenza Schouler line for Target will likely be part of the discounter’s new “Go International” initiative, which, like Hennes & Mauritz’s outings with Karl Lagerfeld and Stella McCartney, features limited-edition collections from established designers. Target, which is said to be in talks with several international designers, is expected to launch Go next month with a collection by Luella Bartley.
Proenza Schouler has been a hot commodity since bursting on the New York fashion scene with its spring 2003 collection. It recently collaborated with Movado on a limited-edition version of the Museum Watch, and LVMH Moët Hennessy Louis Vuitton was said to have once approached it about top jobs at Celine and Givenchy. Officials from Proenza Schouler could not be reached for comment Tuesday.