DREAM WEAVER: Bottega Veneta is on a roll. In the last two months, the Italian luxury goods house designed by Tomas Meier raked in nearly $4.7 million over the course of eight trunk shows (four in Europe and four in the U.S.). Events in London, Beverly Hills and New York each brought in $1 million in sales. By comparison, most trunk shows are considered successful if they reach $400,000.

Ready-to-wear, which is still a new category for the brand, performed particularly well. Two hundred pieces were sold in London, and 176 were sold in New York. In the U.S., bestsellers included an ebano velvet pantsuit with a chiffon shirt ($3,780), a tweed cashmere pantsuit with a baby cashmere turtleneck ($4,940) and a wool melange skirt with matching baby cashmere turtleneck and blond sable scarf ($8,390). Accessories also attracted a healthy crowd, as customers have begun to realize that ordering early is the best way to ensure they’ll be carrying one of the brand’s limited-edition bags next season. The top three sellers were the “Decalee Jardin” bag in black ($6,400) limited to 200 pieces; the “Amarillo” bag in black ($2,750,) limited to 300 pieces, and the “Knot” bag in sterling silver and onyx ($5,800), limited to 50 pieces. Nearly half the quantity of each limited-edition run was presold worldwide. A silk and velvet boot with an embroidered heel ($880) was the top-selling shoe in the U.S.

This story first appeared in the May 19, 2005 issue of WWD. Subscribe Today.

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