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FLAIR FOR LIFE: A horde of waiters balancing champagne flutes on silver trays weaved through a mix of entertainment and fashion pacesetters gathered at Mr. Chow Tribeca on Monday to toast Revlon’s reentry into the department store fragrance business. Later, in Mr. Chow’s private dining room, Damon Dash generously bought the 30 dinner guests — including his wife Rachel Roy, Eva Mendes and Isabeli Fontana, the face of Revlon’s Flair fragrance — several rounds of shots, declaring “To flair for life” before clinking glasses. Some guests abstained. Roy, meanwhile, mentioned that her Hudson Street boutique, which she hopes to open in September, was a stone’s throw from the restaurant. In between designing clothes, Roy has developed a coal eyeliner intended to create a sensual, “Indian look.” With Flair slated to bow in July, industry sources are already speculating that Revlon’s next move will be the relaunch of the Charlie fragrance, an icon of the Seventies.

DIESEL INJECTION: Diesel cruised into London’s Bond Street last Thursday to launch its latest London flagship on the legendary shopping street. Actress Heather Graham had even poured herself into a Diesel denim evening gown for the occasion. “I had to road-test it with my assistant before I came out,” laughed Graham, gesturing to the flowing train on the low-cut creation. “I love it, but I’ve got to be careful no one trips me up!”

London’s fashion set, including Giles Deacon, Jodie Kidd, Peaches Geldoff, Jade Parfitt, Jefferson Hack, Francesca Versace and Camilla Al Fayed, crowded into the store for tequila cocktails, while model Jasmine Guinness played DJ for the night.

STRIPE IT UP: Molly Sims and Sophia Bush laughed it up like old friends at the launch party of Coach’s new Legacy collection at Michelson Studio in the West Village last Thursday night. The two ogled the collection of retro luxe handbags, boots and small leather goods, which was set against the backdrop of a colorful stripe pattern originated by designer Bonnie Cashin during her work for the brand in the Sixties and updated by Coach president and executive creative director Reed Krakoff. Other guests, including Ali Landry, Kristen Bell, Zoe Saldana, Rashida Jones and Vanessa Minnillo, sipped gin rickey cocktails with red plum and nibbled on smoked chile-braised short-rib empanadas way into the night.

This story first appeared in the May 24, 2006 issue of WWD. Subscribe Today.

SOHO SPICE: A little bit of sex appeal clearly piques the interest of New York’s most jaded party-goers — just ask Andrew Pollard and Jennifer Zuccarini. On Monday, the duo celebrated the opening of their Kiki de Montparnasse boutique at 79 Greene Street. Among the revelers at the 3,200-square-foot store were André Balazs, Christopher and Amanda Brooks, Andrew Rosen, Hope Atherton, Tiffany Dubin, Lisa Eisner, Terry Richardson, Aby and Samantha Rosen, Allison Sarofim, Lola Schnabel and Bettina Zilkha. They came to check out the new retail concept, which aims to mix upscale erotic objets such as leather riding-crop whips and gold handcuffs with upscale lingerie.