LAUDER’S LIFESTYLE TIPS: Evelyn Lauder, in London Tuesday to promote her upcoming book of healthy recipes, sent shock waves through the crowd of beauty editors who gathered for afternoon tea in the library of the Soho Hotel. The beauty journalists let out a collective gasp of horror when Lauder suggested three glasses of wine — per week — as the maximum women should be drinking to maintain a healthy diet. Why the surprise? Well, in London, that’s generally what gets guzzled during cocktail hour alone. A sense of calm later settled on the room when Lauder talked about red wine’s dementia-fighting properties. Lauder’s book, “In Great Taste: Fresh, Simple Recipes for Eating and Living Well,” will be published in the fall by Rodale, and all royalties will go straight to The Breast Cancer Research Foundation.

Recipes include Elizabeth Hurley’s super salmon tartare; a low-cal, low-fat chocolate mousse from The Waldorf-Astoria, and an apricot-and-almond snack meant to taste like a cookie. In the book, Lauder also sings the praises of cabbages (good for the skin) and curries (said to prevent cancer), and offers tips on cutting lemons and cleaning asparagus. “I have a very, very natural interest in food, and wanted to share these healthy recipes and a culinary heritage,” she said.

ROSSI REDUX: The Rossi family is back on the footwear scene. Gianvito Rossi, Sergio’s son, will launch a namesake footwear line in September in Milan during fashion week. Aside from Sergio, the renowned footwear designer, who sold his company to Gucci Group in 1999, other family members involved in the project are Franco, Sergio’s brother; Franco’s son, Roberto, and Gianvito’s brother, Gianmarco. Their roles will span from marketing to retail and logistics. Sergio Rossi, with a half-century of experience under his belt, will be Gianvito’s mentor.

With the new line, Rossi will use materials for spring that include calfskin, crocodile, python, ostrich, satin and grosgrain in neutrals with flashes of red and fuchsia. Rossi also confirmed he is looking for a store location in Milan’s Golden Triangle area, where he soon will open a showroom.

This story first appeared in the June 21, 2006 issue of WWD. Subscribe Today.

MULBERRY ON MELROSE: Mulberry is close to signing a deal on its second U.S. unit, on Melrose Avenue in Los Angeles. The 1,200-square-foot store, formerly an antiques shop, is located at 8407 Melrose Place, next door to Marc Jacobs men’s wear. Housed in a red-brick building with ivy spilling over the facade, the store is expected to sell men’s and women’s accessories exclusively. The opening is set for late October or early November. The Los Angeles store will be the second after the Bleecker Street location in New York, which opened earlier this year. Mulberry plans to open three more units by the end of this year. “We’re opening up stores as we find the right sites, and there are three more U.S. units in the works,” said Lisa Montague, Mulberry’s chief operating officer. She added that Mulberry has been scouring the major U.S. cities such as Chicago and Washington, and also is looking for a larger unit in Los Angeles to house the full Mulberry range.

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