LUCKY STAR?: Could the Material Girl be fast fashion’s next poster girl? How about designer? Speculation is building in Europe that Madonna is negotiating to appear in Hennes & Mauritz’s next major ad campaign — and perhaps do even more. The Swedish cheap-chic giant declined all comment Thursday. But getting Madge to star in its ads would be a coup for H&M, which has tried to boost its buzz factor recently with a series of high-profile designer tie-ups, including Karl Lagerfeld and Stella McCartney. Amsterdam designers Viktor Horsting and Rolf Snoeren have been tapped to design a collection for H&M this fall. Sources said the Madonna negotiations in no way involve Viktor & Rolf’s effort. While Madonna has appeared in ads for Gap and Versace in the past, some suggested this time around her involvement could go beyond mere photographs, leading some to speculate she, too, could be designing clothes for H&M. In any case, H&M is expected to make an announcement concerning Madonna in the coming days, sources said.

FASHION’S NEW COMMANDER: Rose Marie Bravo will be leaving London in style next month — and with her very own royal honor. The Burberry chief executive, who steps down July 1, will be awarded a CBE, or Commander of the Order of the British Empire, for her services to the fashion industry. The ceremony will take place on June 22 in London — the venue has not yet been disclosed — and Bravo will be able to sign her name with a CBE at the end. Other CBEs include Sir Elton John, Anthony Minghella and Michael Caine. Ten days before the ceremony, on June 12, Burberry will honor Bravo with a dinner at the National Portrait Gallery, and some 50 Burberry executives from around the world are expected to attend. And the parties won’t stop there. On June 20, Condé Nast will give Bravo a farewell lunch. Later this month, Bravo will be dining with Prince Charles and the Duchess of Cornwall at Buckingham Palace — and the couple’s home, Highgrove — as part of a series of annual events for the American Foundation of the Prince of Wales.

This story first appeared in the June 2, 2006 issue of WWD. Subscribe Today.

RALPH MOVES IN PARIS?: Is Polo Ralph Lauren getting ready to expand in the City of Light? Sources said the American firm has its eye on the store currently occupied by Jil Sander on the prestigious Avenue Montaigne, and is also hot on a Left Bank spot on the Boulevard Saint Germain. A Polo spokeswoman wouldn’t comment on the speculation. But she did say the firm “continue[s] to look at properties worldwide…as we expand our retail business globally.” A Jil Sander spokesman declined to comment. Ralph Lauren already operates one store in Paris, on the Place de la Madeleine.

CLUB CRAWL: People who party together publish together. That seems to be the case in Paris, where a tight group of fashion folk who orbit around nightclubs such as Le Baron has come out with Wow — documenting the after-dark scene. The debut issue of the photo-driven, ad-free title — already on sale at Colette at a cover price of 110 euros, or $140 — captures Marc Jacobs rocking out on the dance floor with Sofia Coppola; John Galliano kissing his friend, Kate Moss, and Bernhard Willhelm shirtless and hoisting two machine guns. Founded by Purple magazine’s Olivier Zahn and André, the graffiti artist and Le Baron owner, Wow also counts the likes of YSL designer Stefano Pilati on its editorial board; Asia Argento and Terry Richardson are among the contributing photographers. Pilati reasons the magazine, put together by friends, aims to show the “glamour aspect of fashion. Normally, it’s very business.” It aims to be quarterly with select distribution in Paris, London, Tokyo and New York, including certain clothing stores such as Comme des Garçons and APC, and cooler-than-thou institutions such as Chateau Marmont in Los Angeles, according to Dorothee Perret, director of distribution for the magazine.

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