MARIO’S FOCUS: Mario Testino is shooting Versace’s men’s ad campaign in London and reports are that he’ll next head to Los Angeles to shoot the women’s — with none other than Madonna. The rock star-style icon-children’s book writer is poised to ease into Donatella Versace’s spring looks like the candy-colored satin dresses, scarf-printed numbers and touches of metallic details. As a further sign of Versace’s changing times, Testino’s lens will replace that of Steven Meisel, who has shot the house’s ad campaigns for years. While a company spokesman confirmed Testino will shoot both the men’s and women’s ad images, he declined to confirm the Madonna coup.

VIVA LA SHIVA: L.A. fashionista Shiva Rose McDermott will be one of the hosts at GenArt’s fashion show Wednesday night, but the actress says she’s considering introducing her own line as well. “I’m so picky about my clothes that I’m afraid it will end up being very hard to produce,” she said. “And when I see Marc Jacobs’ clothes, I think twice because he already designs everything I’d like to wear.” That said, she’s been making the party rounds in self-made items such as the full skirt cut from leopard nylon she wore to Diane von Furstenberg’s luncheon at her home here.

MOORE, MOORE, MOORE: It would seem Mandy Moore already has her plate full as a singer and actress. Au contraire! Moore will now also star in Coach’s spring campaign in Japan, where the luxury goods company is a roaring success and holds the number-two market share position. The ads will break in Japanese magazines and outdoor locations in March. Shot in New York by Steven Sebring earlier this month, they feature Moore wearing a custom-made green feather bustier, a custom-embroidered Scribble signature skirt and a matching Scribble pocket satchel from the spring collection

ARMANI EXCHANGE: La Goulue’s lunch crowd barely stirred Tuesday when a demure man in dark sunglasses whisked into the room. A closer inspection would have found Giorgio Armani enjoying a quiet lunch with a handful of friends as he prepared for his fashion show and party later that evening at Pier 94.

This story first appeared in the October 27, 2004 issue of WWD. Subscribe Today.

WINTER, SPRING, SUMMER OR FALL: Bergdorf Goodman was a store for all seasons on Friday. While Richard Lambertson and John Truex of Lambertson Truex previewed their bags for spring they were also toasting the Neue Galerie’s upcoming Winter Gala. Gala co-chairs Aerin Lauder, Lillian von Stauffenberg, Liya Kebede and Renee Rockefeller proved they can multitask as they bounced around dress code ideas one minute and complimented the new spring bags the next. Chef Kurt Gutenbrunner of Café Sabarsky and Wallsé created a few Austrian hors d’oeuvres that certainly strayed from typical party fare — liverwurst with onion confit or cooked ham with horseradish, anyone? But even that couldn’t distract the ladies from such pieces as Lambertson’s patchwork lizard clutch.