MODEL BEHAVIOR: Karen Zembos has become every Hollywood “It” girl’s go-to indie designer, and it doesn’t hurt that she manages every “It” girl’s go-to shop, Tracey Ross. So Ross and friends Nicole Richie and Rachel Zoe Rosenzweig cohosted a presentation of Zembos’ spring collection Tuesday night at Amanda Scheer-Demme‘s new Library Bar at the Roosevelt Hotel. But in lieu of models, Richie, Rosenzweig and other Friends of Zembos’ turned out in her richly toned rayon jersey dresses, wholesale priced between $100 and $250. Think Bianca Jagger. “I get inspired by vintage everything, and anything comfortable and chic,” said Zembos. Among the 150 guests, Mischa Barton and Rose McGowan lamented that they didn’t have Zembos dresses of their own — yet.
Last season, Zembos celebrated the launch of Elegantly Waisted, a belt line codesigned with Selma Blair (who has since turned over full duties to Zembos). With friends like these, no wonder the goodie bag was like robbing the candy store: an oversize “trick or treat” burlap sack filled with, among many other items, a Juicy Couture cashmere hoodie, a full-size bottle of Gran Centenario tequila (the evening’s sponsor), an Anthousa candle, Victoria’s Secret Pink label pajamas, Kerastase products from Fred Segal Beauty and a Karen Zembos shrug.
LOOK, UP ON THE RUNWAY: Wonder Woman never had it this good. Marc Jacobs, Behnaz Sarafpour, Jack Spade, Rebecca Taylor, Built By Wendy, House of Diehl, P-Sling and Nom de Guerre have created costumes for the first “Superhero Fashion Show” to be held tonight at Symphony Space. Jacobs whipped up a star-covered gold lamé cape; Taylor pulled together wings, a wand and a patch, and Built by Wendy’s Wendy Mullin went all out with a dress, clutch, cuffs, sunglasses and shoes for a computer nerd surpergirl for “IT Girl.” All of the items will be auctioned after the show.
The event will benefit 826 NYC, a Brooklyn nonprofit group that tutors children, among other things. Organizers have called on Amy Sedaris, Le Tigre’s Kathleen Hanna and “Daily Show” correspondents Ed Helms, Samantha Bee and Rob Corddry to hit the catwalk, and author John Hodgman. Jacobs caught wind of the show through another attendee, Sarah Vowell, whose “Violet” character in “The Incredibles” inspired his fall collection.
TOKIDOKI MAKES AN IMPRESSION: Los Angeles lifestyle line Tokidoki, which means “sometimes” in Japanese, is on the mark a lot more than that these days. The company, created by Hard Candy Cosmetics co-founder Pooneh Mohajer Arnold and her husband, Ivan Arnold, has taken its distinctive Japanese anime-style graphics, created by Italian graphic artist Simone Legno, to L.A. Fashion Week, where they appear on the tents, brochures, signs and credentials.
Since its February debut at MAGIC, Tokidoki has lined up a handbag collaboration with LeSportsac set to bow in January. Retailer response has been so strong that LeSportsac already has signed Tokidoki on for another season, said James Bunn, executive vice president of LeSportsac. “We are confident that it could match or exceed the sales of the [Gwen Stefani‘s] L.A.M.B. for LeSportsac brand. That’s the biggest collaboration in our history and we think this is going to be right there.”
Industry sources said the Tokidoki line for LeSportsac could easily top $20 million in its first year at retail.
Its own branded range covers T-shirts and iPod covers to home accessories. Said Tokidoki’s Ivan Arnold, “Other brands want to play with us right now because we have a fresh interpretation of what’s going on.”