NEW GUCCI: Frida Giannini has just finished another Gucci line: The newly appointed creative director for women’s wear and accessories has launched La Pelle Guccissima, an accessories collection that will be on display for magazine editors starting this week in Gucci’s Milan showroom. The new range — which consists of calfskin bags featuring a print version of the Gucci bit and an allover embossed double G version — will be on sale in Gucci stores worldwide starting in August. La Pelle Guccissima will be available in a range of styles, from a hobo bag to a shopper, plus small leather goods.
Meanwhile, another executive from LVMH Moët Hennessy Louis Vuitton is heading to rival Gucci Group. Gucci on Monday said it has appointed Mimma Viglezio, who resigned as head of communications at Louis Vuitton last January, as its new worldwide director of communications, effective June 1. Viglezio, who prior to Vuitton headed communications at Bulgari, replaces Tomaso Galli, who left the firm last year after France’s PPR took majority control and is now at Prada. Viglezio, 44, will be based in London.
QUIET RIOT: Hamish Bowles, Vogue’s European editor at large, is the latest present-day fashion personality to score a bit part in Sofia Coppola’s new movie about Marie Antoinette, now filming in France. A Vogue spokesman confirmed Bowles will play a French aristocrat attending a birthday party for the French queen. Cameras are slated to roll for that scene later this month.
ROAD SHOW: Azzedine Alaia will help mark the 20th anniversary of the Hyeres fashion festival with an exhibit of his work. The Paris-based designer will feature 20 of his creations in an installation on the sidelines of the young designer competition, which takes place in the South of France April 29 to May 2. Shoe designer Pierre Hardy will also exhibit in a separate space. Karl Lagerfeld is among the designers who have already shown at the annual gathering.
TOMMY’S RACE: Tommy Hilfiger has always been a fan of rock ’n’ roll, so it’s no wonder Nancy Davis called on the designer for help on the 12th Annual Race to Erase MS in Los Angeles to benefit the Nancy Davis Foundation for Multiple Sclerosis on April 22. The event will include a performance by Natalie Cole; a live auction with Tony Danza, Tom Arnold and Bill Maher acting as auctioneers; expected attendees such as Brooke Shields, Wilmer Valderrama and Kelsey Grammer, and a runway show with “models” like Carmen Electra and Dave Navarro, Nicole Richie, Rachel Hunter, Lisa Rinna, Melissa Rivers, Simon Rex and Lacey Chabert. “Every year we choose a theme for the Race to Erase MS,” said co-chair Davis. “Last year it was ‘GlamRock.’ This year’s theme will come to life on Tommy’s runway, where fashion meets rock ’n’ roll with a royal edge and ties together his love for music and design.”
IN THE BAG: After tapping artist Tracey Emin last year to design a handbag, Longchamp has rounded up some new collaborators. Come June 24, the French accessories firm will help British lingerie firm Agent Provocateur celebrate its 10th anniversary in Las Vegas by creating 100 limited-edition suitcases for its VIP guests. Meanwhile, Longchamp continues revamping its image with graffiti artist Astre 74, who is working on the fall collection.