NICKY’S BEDTIME: What celebrities won’t do these days to pitch their lines. Nicky Hilton turned up at AmericasMart in Atlanta last Friday to promote her Nicky Hilton Worldwide line with a fashion show. Then she went to bed — that’s Bed, as in the restaurant for hip horizontal revelers. There, Hilton and her entourage of about 20 ran into Usher, and a witness said the tip alone was $1,800. In between messaging on her pink BlackBerry, Hilton said her brands — Chick by Nicky Hilton, Chick Couture and Nicky Hilton Beverly Hills — have expanded from juniors to reach customers of all ages.

BYE-BYE, DIEGO: It looks like Noona Smith Petersen, worldwide director for corporate public relations for Tod’s Group, has resigned. In her post, Petersen, who joined in October 2004 after 11 years at Calvin Klein, supervised all the group’s brands — Tod’s, Hogan and Roger Vivier. Petersen declined to comment. According to a source, the blonde p.r. isn’t jumping ship, but is leaving for personal issues and plans to take time off before pursuing other job opportunities.

SCREEN TEST: Karl Lagerfeld did not have to rehearse to play his part in Francis Veber‘s new comedy, “La Doublure,” opening in French theaters Wednesday. The designer plays himself in a short scene filmed during his couture show last July, while the central character, played by Alice Taglioni, is a top model embroiled in a paparazzi scandal. At the movie’s premiere Monday night, co-star Kristin Scott Thomas showed up wearing an Yves Saint Laurent smoking while Virginie Ledoyen was decked out in Chanel and talking about the challenge of playing a comedy. “That’s the trick, to make you laugh,” she said. Meanwhile, Vanessa Seward disclosed that some of her Azzaro designs would hit the silver screen soon. Audrey Tautou will be wearing one of her dresses for a role in “Hors de prix,” a Pierre Salvadori film scheduled for a December release.

ROLLING ALONG: Chloë Sevigny, known for offbeat fashion choices, just made another one. Moving on from Miu Miu, the actress stars in the spring campaign of Mia Shvili, the girly sportswear line of 26-year-old Moscow-based designer Katia Gomiashvili. The ads, with Sevigny sporting velour tracksuits, roller skates and HotPants, bowed in Russian fashion magazines in March and will appear in American and European titles in May, according to a spokeswoman. Mia Shvili, which just opened its first outpost in Moscow, also is available in specialty stores such as Oggi in Bay Harbor Islands, Fla., and Martha Co. Ltd. in Tokyo. The brand, in its fifth season, is said to be a hit with the likes of Kylie Minogue, Paris Hilton and Kelis.

This story first appeared in the March 30, 2006 issue of WWD. Subscribe Today.

ROYAL TREATMENT: The party scene in Los Angeles Friday night was noticeably dented when it came to VIP guests, thanks to the crush at Hollywood’s Roosevelt Hotel, where Prince was performing a not-so-secret midnight concert in the ballroom for an audience that included Cameron Diaz, Heath Ledger and Michelle Williams, Lindsay Lohan, Salma Hayek, Jessica Alba, Drew Barrymore and Fabrizio Moretti, Kirsten Dunst and Oliver Hudson. Eve, Jeremy Piven, Vincent Gallo, Heather Graham and James DeFranco jockeyed for space at the edge of the temporary stage. “I didn’t care that my car broke down. I had to get here tonight to see Prince,” insisted Dita Von Teese, there with her other half, Marilyn Manson. Any fan expecting to hear “Purple Rain” or “Let’s Go Crazy,” however, had to wait until the second encore — at nearly 2 a.m. The almost two-hour show was more a showcase for Prince protégées Tamar, an ensemble that includes a lead vocalist with lungs like Chaka Khan‘s and twin backup singing dancers shrink-wrapped in tiny purple chiffon. Prince (playing guitar throughout) and the women mostly belted out covers such as Fleetwood Mac’s “Break the Chain.” And things got even wilder as the night went on via the ongoing invitation for crowd members to jump up on stage to shimmy (as Gia Coppola did) or sing classics such as ACDC’s “Shook Me All Night” or Wild Cherry’s “Play That Funky Music,” which gave an entirely new meaning to karaoke night.

LARS AFAR: Just call him Professor Nilsson. Nina Ricci designer Lars Nilsson is off to Stockholm this weekend to be a guest lecturer at Beckmans School of Design. For a designer who hates flying, Nilsson is about to do a fair share of it. After Stockholm, he’s headed to New York to shoot the Ricci campaign before winging his way for personal appearances and trunk shows in Tokyo and then Los Angeles, where he’ll do a full-blown runway show for Barneys New York.

BEAR MINIMUM: Belgian designer Walter van Beirendonck just gave his shop in Antwerp, Belgium, a makeover. But what to do with some of the old fixtures, such as a hollow, 26-foot-long sleeping bear cub that once sheltered his children’s collection? The polyester and fiberglass sculpture, designed in 1998, is now offered for sale on the designer’s Web site, priced at 30,000 euros, or $36,000, shipping not included. Perfect to hibernate in next winter.

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