SCENT DOWN THE RUNWAY: Anyone looking for a Viktor & Rolf fragrance party on the Paris Fashion Week calendar is straining their eyes needlessly. Word has it that Viktor Horsting and Rolf Snoeren will unveil their debut scent on the runway Wednesday along with their spring 2005 collection.

YOU’LL NEVER WALK ALONE: Riley Keough may have been a fashion spectator in Milan, taking in the Dolce & Gabbana show and party, but she’ll be a working girl in Paris. Keough, the granddaughter of Elvis Presley, is expected to walk Christian Dior’s runway today — wearing a jacket especially designed for her by John Galliano. As reported, Keough is the face of Dior’s new push into tailoring and will appear in the ad campaign later this year.

RIGHT AWAY: Loulou de la Falaise, who usually shows her signature ready-to-wear collection on the sidelines of couture, is poised to be a newsmaker during Paris Fashion Week, too. The designer, who launched her fashion house a year and a half ago with a boutique on Rue de Bourgogne, is said to be zeroing in on a second Paris location — this time on the Right Bank. She’ll also be showing her spring wares by appointment all week.

COAST TO COAST: Saks Fifth Avenue is planning a bicoastal celebration of its Key to the Cure campaign this month, organizing a party in New York next Tuesday and another in Beverly Hills on Oct. 14. The New York event will be staged at Gotham Hall, hosted by nightlife maven Amy Sacco and actress Claire Danes, while the Beverly Hills event will take place at the home of Jaime and Steve Tisch for about 250 guests, including expected appearances by Courteney Cox Arquette, David Arquette, Mischa Barton and Reese Witherspoon. Rita Wilson and Kate Capshaw, chairmen of the Women’s Cancer Research Fund, are planning to attend both events by flying with the Tisches on their private jet from New York to L.A., as it’s all for a good cause — a percentage of sales through all Saks channels from Oct. 14-17 will be earmarked for women’s cancer-related charities.

This story first appeared in the October 5, 2004 issue of WWD. Subscribe Today.

“Anything that raises the profile of the cause is a good thing,” said Fred Wilson, chief executive officer of Saks Fifth Avenue Enterprises, which has raised more than $13 million for cancer research in the past five years. “Raising the visibility of the work that’s being done and encouraging people to help fund the research that can solve the problem is what it’s all about.”

BEING BEENE: Over the past two years, Marylou Luther and her longtime friend Geoffrey Beene collaborated on a book about what inspired him. “Identities & Desires” and vice versa were titles being considered for the colorful tome, even though the pair had yet to secure a publisher, said Luther. The last chapter was reserved for what Beene coined “Crosswords,” an apparent reference to his love of puns. His word play included, “Diana Vreeland said, ‘Think pink.’ Grace Mirabella said, ‘Think.’”

Aside from Beene’s quick-witted writing, Luther said she was impressed by his keen artistic sense. Among other things, Beene arranged for the American Ballet Theatre Company to be photographed wearing his clothes.

“What was extraordinary was his personal involvement with the art direction. Each page was a surprise,” Luther said. “I thought, ‘How fabulous. He’s not only breaking rules with design — he’s breaking rules in publishing.’”

PAUL’S NEW ACCESSORY: Melissa Loyd Maish, who launched her own women’s handbag collection in Milan last week, is subsidizing her business with a new gig: women’s accessories director at Paul Smith. A spokeswoman for the London-based designer said Maish joined Smith in August. Before branching out on her own, Loyd Maish was creative director at Bally.