SEE SCARLETT RUN: Scarlett Johansson and Reebok are partners on a new project, the details — or even big picture — of which the athletic giant is staying mum on until July 25, when their collaborative plans will be unveiled at a New York fete. The 21-year-old Hollywood starlet is already a spokesmodel for L’Oréal and would be a natural to appear in other types of fashion or lifestyle ads. In fact, she’s no stranger to the fashion world, having presented the Womenswear Designer of the Year Award at the CFDA Fashion Awards in June. And she already socializes with several designers, including the Calvin Klein star she personally crowned, Francisco Costa.
RICHARD’S RETURN?: There’s barely been a peep from Richard Cohen since he exited St. John as chief executive officer in April. Now sources close to Cohen say he’s gearing up to announce his return, possibly to another Los Angeles-based company. Cohen, who was ceo of Ermenegildo Zegna before joining St. John, has been splitting his time between New York and Los Angeles.
BABY TIME: With New York’s social scene currently divorce central, it’s nice to know there are some couples — albeit European ones — who have something to celebrate. Fashion royalty Carolina Herrera Jr. gave birth Wednesday night to her second child, a boy, with husband, Don Miguel Baez Spinola, in their home base in Spain. Joining his one-year-old sister, Olimpia de la Concepción, Miguel Baez Herrera weighed in at just over seven-and-a-half pounds.
INTERCONTINENTAL: Designer Erin Fetherston is an American in Paris, but she will be heading across the pond to show her spring collection in New York in September. The budding designer is not one to neglect her faithful French followers, however. She’s teaming up again with photographer Ellen von Unwerth for a series of portraits to exhibit during Paris Fashion Week. The project will feature a bevy of stylish stunners, including Sarah Sophie Flicker, Vanessa and Victoria Traina and Leith Clark, along with a mix of childhood friends, all styled by Fetherston in pieces from the upcoming collection.
ROLE PLAY: Azzaro’s Vanessa Seward is the latest fashion designer set to pop up on the silver screen. Seward just finished scenes in which she plays a party hostess in the feature directed by her friend, actress Julie Delpy. The film, titled “Deux Jours,” or “Two Days,” is due out in March.
SPECIAL KAY: Pop’s fidgety mad hatter, Jay Kay of Jamiroquai, has taken the leap into fashion design. The British singer has done a capsule collection for Hugo Boss in collaboration with the brand’s designer, Volker Kächele. The colorful collection, dubbed JK for HUGO, comprises casual basics, boot-cut pants and biker jackets, as well as accessories. It’s slated to hit Hugo Boss stores worldwide in November.
PAY DAY: Now that her role in the extended run of Neil LaBute‘s “Some Girls” is a wrap, actress Judy Reyes is directing her first short, “The Passion of Christian L’Amor.” The film’s plot revolves around a newly engaged young woman who goes against her fiancé’s wishes and buys an exorbitant “It” bag at Girlshop, where several key scenes will be shot today. The “Scrubs” actress wanted to use the name Christian Dior in the title but “through-the-roof” fees scared her off, a spokeswoman said.
Reyes had never shopped in the Washington Street store before her producer scouted it. Shopping once was, but is no longer, a hobby for the actress. After being pictured one too many times as a fashion faux pas, Reyes hired a stylist. Preparing for today’s shoot has allowed for a few Girlshop indulgences. But no freebies for Reyes — she has placed some items on hold.