SELLING OUT: Sources close to Fendi in Milan say that Carla Fendi, president and head of communications at Fendi, is negotiating the sale of her 16 percent share in the Rome-based luxury goods firm to parent company LVMH Moët Hennessy Louis Vuitton. As of last May, LVMH controlled an 84.1 percent stake in Fendi. Carla Fendi is the only member of the founding family retaining shares. A Fendi spokeswoman said the company had no comment.
GUESS GOES TO PARIS: Never a company to back away from notoriety, Guess Inc. has chosen socialite Paris Hilton for its fall ad campaign, co-chairman and co-chief executive Paul Marciano confirmed through a representative late Monday. The Los Angeles-based company, which set its last ad campaign in Las Vegas, tends to emphasize the steamy side of fashion in its spots.
CONTINENTAL CONFIDENTIAL: John Galliano, who often travels to far-flung locales to research upcoming collections, is bound to keep them guessing this season. Over the past few weeks he visited Vienna and Istanbul, and on Monday he was spotted in London taking in the sheep and sharks in formaldehyde at the Saatchi Gallery. Before his gallery visit, Galliano and his trusted assistant, Steven Robinson, also took in the Vivienne Westwood exhibition at the Victoria and Albert Museum. The V&A show attracted another type from LVMH Moët Hennessy Louis Vuitton — Marianne Tessler, the former president of Givenchy. Tessler, who was spotted strolling down New Bond Street on Monday, said she’s now working in accessories for LVMH and advising some Italian companies that were acquired by the luxury giant’s investment arm, LV Capital.
BAYOU NO MORE, SORT OF: Halston creative director Bradley Bayou is closing his 1,000-square-foot namesake salon in West Los Angeles — and reopening it as the Halston Los Angeles Atelier. It will be the first freestanding Halston door since the company’s New York store in the early Seventies. Although not officially set to open until August, the overhauled space, with an additional 3,000 square feet, including the second floor, could be ready as soon as the middle of May. The storefront at 517 North Robertson Boulevard, just a stone’s throw from Maxfield and Chrome Hearts, already quietly underwent the name change this month. And Bayou, a closet interior designer who’s overseen 22 houses, including his personal digs up the hill from the atelier, is injecting the retail space and private design lab with the spare elegance of Halston, he said Thursday during a break from his trunk show at Bergdorf Goodman in New York. “I do all my designing in California and I love that location, so I wasn’t about to leave it.”
GROWING ZAC: What’s first on Zac Posen’s agenda now that Sean “P. Diddy” Combs is an equal partner in his fashion business? “Eat and get some sleep,” laughed Posen at a cocktail party last week at Neiman Marcus’ flagship in Dallas, which benefited the Dallas Children’s Center. “Becoming partners with Sean will further help to grow my brand and the infrastructure of the company. I definitely want to launch a lower-price women’s line and a men’s collection.”
Posen said he’s already designed jackets for David Bowie and Combs, and especially loves the sartorial aspect of the men’s business. “I learned a lot about tailoring when I did an internship in London while I was in college,” said the designer.