David Hagler of Nike Golf with Grace Park in New York.

<b>SOM GIRLS: Peter Som</b> made his first trip to Los Angeles on Friday for a trunk show at Barbara Grushow’s house on Broad Beach in Malibu. “I want to soak up the whole experience,” the 33-year-old designer said from the wooden...

SOM GIRLS: Peter Som made his first trip to Los Angeles on Friday for a trunk show at Barbara Grushow’s house on Broad Beach in Malibu. “I want to soak up the whole experience,” the 33-year-old designer said from the wooden patio where he had set up three racks just inches from the sand. “I rented a convertible and I’m staying at The Viceroy in Santa Monica.” He sold about $25,000 on Friday afternoon, ranging from $1,000 jackets to $1,200 dresses for summer and fall. Among those who came out were Rashida Jones, Gigi Grazer, Maria Menuonos and Suzanne Todd. “I notice women here buying more separates to wear with jeans, but in New York, they tend to buy the whole suit,” he said. Although the designer has a following among New York society ladies, starlets like Mischa Barton and Lindsay Lohan are starting to wear his clothes, and Cameron Diaz just purchased a few items — retail — at the boutique Satine, his only Los Angeles door.

This story first appeared in the July 14, 2004 issue of WWD. Subscribe Today.

COFFEE CLUTCH: Few things work better than an espresso to keep you from dropping during a shopping marathon. So Gucci’s getting into the caffeine business, with an in-store coffee bar in its new Milan boutique, slated to open July 17, in the Galleria Vittorio Emanuele II.

The cafe, which will open in early fall, will act as a partition between the store and the street, with access from the outside. A teak wood and steel bar was designed to fit into one of the three arch-shaped windows that overlook the ornate 19th-century shopping arcade nestled behind the Duomo. Gucci’s cafe was a joint idea with city officials, who gave luxury brands the green light for 12-year leases in the city-owned Galleria. The idea is to preserve the Galleria’s mix of establishments and activity, even after the increasing number of luxury stores relocating here, open their doors. Louis Vuitton opened an accessories store last month, while Tod’s is expected to move in in mid-September.

The 1,194-square foot store, spread over two levels, is dedicated to Gucci’s accessories: bags, footwear, eyewear, ties, scarves and fragrances. The new store belongs to Gucci’s second-generation retail image based on contrasting elements: industrial cement floors with river stone intarsia, steel fixtures with matte woods and burnished glass panels framed with polished stainless steel.

SAY GRACE: Could golfer Grace Park be the next athlete to join the fashion game? “I would love to have a line sometime,” said Park, 25, as she showed off Nike Golf’s new spring 2005 looks Monday night at New York’s Splashlight Studios. While there are no specific plans for a Grace Park collection, David Hagler, business director at Nike Golf, said it is something the company would consider and he pointed to the success of Nike’s Tiger Woods line for men. “Our women’s line is still a small part of the business, but is growing fast,” he said. Park, who was clad head to toe in Nike Golf, apart from a fuchsia Marc Jacobs bag, said she’s busy preparing for the last of the four 2004 LPGA majors, the Weetabix Women’s British Open, in Berkshire, England. “It’s great to have so many young women athletes out there now, and not just in golf, but in tennis and other sports. Golf is still somewhat of a conservative sport, but times are changing.”