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SPEEDO POOL PARTY: Olympic swimmer Amanda Beard didn’t catch too much of the Winter Games last month, but she found time for one sport. “I loved watching the snowboarding,” said Beard, who was among the guests at a Speedo rooftop party Wednesday night at the Gansevoort Hotel in Manhattan’s Meatpacking District. Cosponsored by W magazine, the party celebrated the new image of the iconic swimwear brand. Among the guests mingling about the enclosed pool area were Warnaco president and chief executive officer Joe Gromek, Roger Williams, president of Warnaco Swim Group, and Speedo North America president Sheree Wateerson. The company is planning events in other locales in coming weeks, including Los Angeles, Miami and Chicago.

ADIDAS SNEAKS INTO SOHO: Sneakerheads anticipating the spring arrival of Adidas’ AdiColor collection can get a preview starting this Saturday with the opening of its temporary showroom in Chinatown. There will be no products for sale, but visitors to the secret space can check out sneakers from the White Series as well as other color palettes. The project is so stealthy that visitors will only be provided an address to a front on Canal Street, where someone from Adidas will meet guests and direct them to the actual showroom location. The showroom is part of a series of events surrounding the relaunch of AdiColor, which first bowed in 1983. Similar to the original line, apparel and footwear products in the White Series come with some sort of paint or marker so that wearers can customize the looks. The White Series is the first to launch, and will hit stores Saturday, while collections based around other color palettes will be available at retail in about two weeks. The collection also includes a series of sneakers designed by artist and designers, including Emilio Pucci, Peter Saville and Dark House Comics. In addition, some stores took part developing custom styles to be sold only at their stores, and Adidas also has commissioned a series of artists to create short films, which will be available as podcasts. Also on Saturday, Adidas will host an event celebrating the White Series launch at the Adidas Original Store in SoHo with NYC artist Craig “KR” Costello as the creative headliner. KR will pre-customize 20 AdiColor white sneakers, which will be exclusively sold at the store, on a first-come, first-serve basis.

This story first appeared in the March 17, 2006 issue of WWD. Subscribe Today.

SAYING AU REVOIR: David Au, international communications director at Celine, is leaving the LVMH-owned fashion house and is on his way to Zegna, where he will become chief marketing officer. Au’s departure comes at a moment of transition for Celine, which recently appointed Serge Brunschwig its new chief executive officer. Au said his first day at Zegna would be April 24.

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