SUMMER JOB: While summer might be downtime for Brett Ratner, whose latest film “X Men: The Last Stand” hit theaters in May, the Hollywood heavyweight is keeping busy with his new hobby, photography. Ratner shot his second ad campaign for footwear and accessories firm, Jimmy Choo, last month in the Mojave Desert, featuring the unlikely pair of Molly Sims and Quincy Jones. Sims plays an undercover detective wearing bold patent leather totes and sky-high heels, while an elusive Jones lurks close by. In one scene, Sims is collapsed in the trunk of a 1967 Lincoln Continental with suicide doors, while Jones digs a hole. “We like to tell a story in our campaigns,” said Tamara Mellon, president and founder of Jimmy Choo, who was the creative force behind the shoot. “I like to evoke the emotion out of people. Brett’s got amazing film referencing and is able to tell a story. There’s a great interaction [between Sims and Jones].” Last season, Ratner shot Nicole Richie reenacting scenes from the film classic “Scarface.” The new ads bow in August issues of Vogue and W.

RISE AND SHINE: Continuing to bring striking contemporary art into its stores, Louis Vuitton has tapped Danish sensation Olafur Eliasson to realize its holiday windows, WWD has learned. A Paris source said the artist — whose simulated sunrise at the Tate Modern in 2004 catapulted him to international fame — plans to unveil the Vuitton windows at its New York flagship on Fifth Avenue in early November. Eliasson has already collaborated with Vuitton, and created an all-black sensory-deprivation elevator at its flagship in Paris.

GETTING LIPPY: Beauty advertisements are definitely becoming cinematic — and in a major way. Word has it Parfums Christian Dior has tapped director Rob Marshall and cinematographer Dion Beebe — the duo behind “Memoirs of a Geisha” and “Chicago,” among others — to direct Monica Bellucci in a commercial for its Rouge Dior lipstick line.

SHOE HORN: Azzedine Alaïa is on the couture calendar next week in Paris — but not for any runway show. Instead, the at-his-own pace designer is slated on July 5 to open a new accessories boutique on Rue de Moussy across from his headquarters in the Marais. The shop, years in the making, was designed by his friend, industrial designer Marc Newson.

This story first appeared in the June 27, 2006 issue of WWD. Subscribe Today.

BRYAN’S BOYS: Tuleh’s Bryan Bradley has been thinking a lot about men lately. That’s because he’s getting ready to launch his first men’s wear collection this fall, which he is naming after himself. “Currently, there are a lot of neutral clothes for men, and sexy clothes more geared toward gay men,” Bradley said. “I think there is a guy out there who wants to look more dressed than he is. And there are a lot of women who want to be turned on by a guy and his clothes.”

The Bryan Bradley collection includes suits, tuxedos, fur coats, shoes and luggage. Bradley is launching it with his own store on Second Avenue and First Street. He also plans to move into the back room of the retail space, which means that he can open the doors at his leisure. “As Lisa Yuskavage put it, ‘with Bryan Bradley as a living art installation,'” Bradley quipped.

Asked about the decor, he would only say: “It’s sort of ‘guy.’ It’s not fancy, not some emporium. I am not doing anything to the space, it’s just some stuff, my bed, some clothes, shoes, luggage.” And, of course, his men’s wear line.

FERRE’S OWN GOAL: Gianfranco Ferré played with his profile and silhouette while designing 32 T-shirts inspired by the countries taking part in the soccer World Cup, currently being held in Germany. Ferré teamed up with sportswear company Diadora, which provided the technical, seamless fabrics. “I confess that I have stolen ideas and inspiration, style and materials, properties and technical solutions from the world of sport. Season after season, I have reinterpreted them and adapted them to suit the various categories of urban fashion,” said the designer. “On this occasion, sport offered a chance to travel with my imagination across five continents. However, above all, I’ve seized a unique opportunity from sport to have fun! Starting with myself … ” The “ME X 32” shirts, priced at 1,000 euros each, or $1,258 at current exchange, will help raise funds for “Baby nel Cuore,” a nonprofit organization that supports children in need around the world.

HAMPTONS’ VALLEY: A retail frenzy seems to be gripping the Hamptons this summer and Alvin Valley is the latest to join the fray. The designer is opening a pop-up store at 81 Jobs Lane in Southampton this coming weekend. “It’s also a little retail concept to explore avenues,” Valley said. “I am always trying to figure out what’s new and how we can give more visibility to the product. Overall, it should be a cool experiment.”

The 500-square-foot store will be open for three months, and will sell a selection from his main collection and the As Is by Alvin Valley contemporary collection, which was launched this spring. This isn’t Valley’s first foray into retail, though. The designer started his business with a boutique in Coconut Grove, Fla., and shut it down when he relocated to New York in 2000. The Southampton unit will be decorated “very beachy and casual,” he said. “It should be cute and sweet, and represent our image.”

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