NEW YORK — The Fashion Center Business Improvement District, seeking to make voting stylish, sent a letter this week calling on designers to help with a get-out-the-vote drive.

Barbara Blair Randall, executive director of the FCBID, told designers, “Do what you do best and send a message to the population that voting is cool, hip, hot, sexy, chic or just plain important.”

Sean “P. Diddy” Combs and Carmen Marc Valvo were the first to join the FCBID’s campaign. Each agreed to design a nonpartisan graphic to be displayed in one of the 13 windows at the group’s information booth on Seventh Avenue and West 39th Street in Manhattan’s Garment District. The organization wants to sign up a total of 13 designers, so that each window in its structure is filled.

“When politicians know that so few people are actually voting on the job they do, they do not necessarily have to be responsive or take into consideration those that don’t vote,” Randall said.

The BID, which covers an area between West 35th and West 41st Streets from Fifth to Ninth Avenues, largely represents the interests of landlords and property owners within that area.

— Scott Malone

This story first appeared in the October 4, 2004 issue of WWD. Subscribe Today.