JENKS’ NEW VIEW: Jewelry and accessories company Lisa Jenks will be joining forces with ViewPoint, a marketing and sales showroom.

The 15-year-old Lisa Jenks designer jewelry firm is best known for its silver jewelry and 18-karat gold collection, as well as home accessories, which are produced under license by Lunt Silversmiths of Greenfield, Mass.

“We see it as a collaboration and we are looking forward to their expertise,” said Lisa Jenks. “We are especially looking to build our 18-karat gold collection.”

The Lisa Jenks line is distributed in about 150 doors, including high-end department stores such as Saks Fifth Avenue, fine jewelry stores, independent boutiques and galleries. The 18-karat collection was launched about two years ago.

Founded by watch and jewelry veteran Jim DeMattei in 1997, ViewPoint also works with John Hardy and Wink Optical.

NEW METAL: There is a new junior accessories brand on the scene. Metal, a division of accessories firm Skaffles Inc., made its debut during the November market with a comprehensive collection of silver jewelry.

The line includes pendants, bracelets, rings, necklaces and body jewelry, and features current trends such as charms and cut-out designs. Some items use semiprecious stones. Metal jewelry comes in special packaging such as heart earrings in a love-themed packet complete with a red ribbon, and a charm necklace that comes in a spiritual-themed box. Point-of-sale materials and counter fixtures are also available.

With wholesale prices ranging from about $2.25 to $30, the line is aimed at catalogs and department stores, said Stacy Levin, marketing director.

“I think there is a void for interesting designed sterling at this price point,” said Levin. “We are working with a wide variety of materials, but everything has sterling.”

WATCHING TIME: Two companies — Harve Benard Ltd. and Tommy Bahama — have jumped into the hot watch category.

Benard, best known for its ready-to-wear, has signed a licensing agreement with M.Z. Berger & Co. for a line of men’s and women’s watches, which MZB will exclusively produce and distribute.

This is Harve Benard’s 14th license, with others including hosiery, leather sportswear, women’s shirts and belts.

The Harve Benard Timepiece Collection, which will launch at specialty stores and mid-tier department stores next January, is available in gold, silver, two-tone and tri-color metals, with some styles featuring mother-of-pearl dials and crystals. Retail prices range from $20 to $40.

MZB’s other labels include house brands Gruen, Elgin, Waltham and Benrus, and licenses for Via Spiga, Champion, Lee and Wolverine.

Meanwhile, island lifestyle brand Tommy Bahama has signed a licensing agreement with Geneva Watch Co. for men’s and women’s watches. A division of Advance Watch Co., Geneva also is the licensee for Kenneth Cole Watches.

Slated to launch this spring, the Tommy Bahama collection will feature vintage-inspired styles, with details such as textured dials, in precious metals stainless steel cases and bracelets or leather straps.

The first offering will consist of 35 styles, which will retail from $195 to $495 at upscale department and specialty stores, as well as the company’s 15 signature shops. Tommy Bahama’s existing accessories classifications include belts, handbags and sunglasses.

“[Watches] was a license we were eager to sign because it reaches into the world of fine jewelry,” said Tony Margolis, the firm’s president and chief executive officer.