A SUPER SPECTACLE: Vogue Eyewear is looking to boost its reputation for sunglasses in the U.S. and has called on Gisele Bündchen to help with the task. On Wednesday night, the brand celebrated the launch of an ad campaign featuring the Brazilian model with an event in Chelsea’s Eyebeam Atelier that brought out Bündchen and 350 other revelers. Bündchen skipped the drinks, socializing and dance performance by four men — each wearing gold glitter body paint, a gold fig leaf and the brand’s latest frames — and stuck mostly to the red carpet, posing for photographers in a Sweetface by JLo baby-doll dress.

Bündchen, who said she decided to work with Vogue because the brand gave her freedom with decisions related to the campaign, including working with her friend, photographer Mario Sorrenti, said she has other projects in the works, too. She wouldn’t specify, however, if they are related to modeling or other ambitions.

“I’m only choosing projects these days that enable me to have total creative control,” Bündchen told WWD. “I’m working on a bunch of different things right now, and although I can’t tell you what they are, I can tell you you’ll like them when they happen.”

Vogue Eyewear, which is designed, manufactured and distributed by Luxottica Group, will release its ads in April issues of publications such as In Style, Harper’s Bazaar, Lucky and Jane.

RARE FINDS: The National Jewelry Institute, established in 2002 to support the preservation and education of fine jewelry, has pulled out all the stops in its new exhibit, “Treasures of the Titans: 1950-Present.” The exhibit, which will run through July 22 at The Forbes Galleries at 62 Fifth Avenue in Manhattan, showcases custom-made pieces never before viewed by the public. Standouts include Andy Warhol’s 1940 gold cuff bracelet by Seaman Schepps, Princess Grace of Monaco’s diamond waterfall earrings by Van Cleef & Arpels and Maria Felix’s platinum, gold, diamond, emerald and enamel necklace, fashioned in 1968 by Cartier after the Mexican actress’ pet snake, Oscar.

This story first appeared in the March 27, 2006 issue of WWD. Subscribe Today.

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