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CHANGES AT CHOO: Jimmy Choo has named Tony DiMasso, 44, chief operating officer of Jimmy Choo USA Inc., a new post. Most recently, he was chief operating officer of Diesel USA, where he worked nine years. In his new role, DiMasso will be responsible for wholesale and retail operations in the U.S. and will report directly to Robert Bensoussan, chief executive officer of Choo.

In other news, the company launched a personalized delivery service for busy women working in The City, London’s financial district, and parts of the central West End. Customers can pick out shoes and bags from the Choo Web site or brochure, and the company will send over a salesperson to deliver a range of sizes and colors. The service costs $37 and will begin in August.

BACCARAT IN CHICAGO: Crystal company Baccarat is opening its first in-store shop at Marshall Field’s State Street flagship in Chicago on Aug. 11. Baccarat jewelry, handbags, watches, collectibles, gifts and chandeliers will be available in the 500-square-foot space. The assortment will retail from $100 to $100,000. Baccarat does not have a freestanding boutique in Chicago.

GUESS WHO’S 20?: It’s a big moment for Guess Watches, which is celebrating its 20th anniversary. In honor of the occasion, the brand is releasing a collection of commemorative watches available in Guess boutiques nationwide for $95. Leather and denim straps are paired with brightly colored dials that have Swarovski crystal question marks and Guess logos on the face.

59FIFTY CAP: One more hip-hop artist is entering the designer fray — rapper Cam’ron with his limited edition cap for New Era Cap Co.’s 59Fifty collection. The black cap has a pink satin under-visor and metallic purple accents (his next album for Roc-A-Fella records is titled “Purple Haze”). This is the company’s fifth celebrity-designed hat — the last boldfaced name to create a hat for the Derby, N.Y.-based brand was Spike Lee.

NOT FOR THE SIMPLE LIFE: If Paris Hilton had a desk job, there’s no doubt she’d be rocking Kathrine Baumann’s keyboard and mouse set. The Swarovski-crystal combo, available at David Orgell in Beverly Hills or on Baumann’s Web site, kbaumann.com, comes in swirly black and white and pink and black designs. The keyboard retails for $775; the mouse, $275.

This story first appeared in the July 19, 2004 issue of WWD. Subscribe Today.

THE RED SEA: New York will be seeing red this summer, and it won’t just be the mercury rising. On Thursday, 500 of the 600,000 members of the Red Hat Society will descend upon the Big Apple to celebrate founder Sue Ellen Cooper’s 60th birthday. Seven years ago she started the organization, which encourages women over 50 to celebrate life and don red hats.

To cap the week-long affair, the women will sport their outlandish signature red hats on Friday and parade along Lexington Avenue from the W Hotel at 49th Street to Cipriani on 42nd Street where there will be a large gala. Cooper will be easy to spot as her hat will be purple, as it is the group’s custom to wear a purple hat during the month of their birthday.

While the women are in town, John Callanan, head designer for Stockton, Calif.-based Dorfman Pacific, which licenses two Red Hat Society labels, Red Hat Society Handmade by Scala and Red Hat Society Handmade by Callanan, will host a workshop for the members on customizing headwear.